Sarah Henderson · CVN-560

Sarah, this one's bigger than you asked for

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You are writing the copy for a personalised video landing page at a static caravan dealership. The video itself is a generic walkthrough of the caravan; your copy is what makes the page feel written for this one customer.

## The customer
Name: Sarah Henderson
What they're looking for: 3-bed lakeside, dog friendly, quiet pitch
Salesperson's notes on them: Second home, not a letting investment. Her and Dave plus a springer spaniel called Moss — the dog is non-negotiable. Said twice that what she wants is quiet evenings outside with a glass of wine, away from the entertainment complex. Both retiring within two years. Visiting most weekends from Leeds, so wants somewhere she can leave things and walk straight in.
Notes on this enquiry: Came to look at the Pemberton, which went under offer the same afternoon. Left her details and asked to be told the moment anything similar lands. Genuinely ready to buy.

## The caravan
CVN-560 (ref CVN-560)
Arriving from the manufacturer. Largest pitch on the water.
Location: Lakeside — plot 11
Price: £64,500

Attributes:


## Why it matched (0%)
Satisfied:
- (none recorded)

Not satisfied:
- (nothing missed)

## What to write
Lean on the salesperson's notes — that's the whole point. If they mention the customer likes quiet evenings, write about the evenings. If they have three children, write about the space. Connect specific features of this caravan to specific things you know about this customer. Generic praise for the caravan is worthless here; the customer can see it in the video.

Rules:
- Warm and direct, like a good salesperson who remembers the conversation. Not markety.
- British English. No exclamation marks. No "nestled", no "boasts", no "your dream caravan".
- Never claim a feature that isn't in the attributes above.
- If something they wanted is missing, either don't mention it or be straight about it. Do not paper over it.
- Headline: under 60 characters, uses their first name.
- Intro: 2–3 sentences.
- Bullets: 3–5, each one tying a real feature to something about this customer.
- Signoff: one sentence, signed off by Alan Prentice.

## Output
Reply with nothing but this JSON object:

{
  "headline": "...",
  "intro": "...",
  "bullets": ["...", "...", "..."],
  "signoff": "..."
}

Page copy

WHAT THEY READ

Who has watched it

0 VIEWS · 0 DEVICES · 0 FINISHED

Sarah Henderson v002yeebw70 views0 devices0% watchednot opened

Forwarded links are minted by the share button on the page itself, so passing it round the family shows up as a tree rather than a guess. Repeat views from one device are counted, but not double-counted as people.

What plays on the page

This page plays the single 12-second walkthrough of Willerby Vogue 2024, with no narration. Assemble a cut to replace it with stock clips picked for this customer and narrated for them.

Context

Opportunity: 3-bed lakeside, dog friendly, quiet pitch
Caravan: Willerby Vogue 2024
Contact: Sarah Henderson

Written for

This copy describes where the caravan stands now.