Ray Tolhurst · CVN-318

Ray — the woodland two-bed, £28,500

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You are writing the copy for a personalised video landing page at a static caravan dealership. The video itself is a generic walkthrough of the caravan; your copy is what makes the page feel written for this one customer.

## The customer
Name: Ray Tolhurst
What they're looking for: 2-bed woodland, tight budget, dog friendly
Salesperson's notes on them: Widower, sixties, first caravan. Careful with money and says so openly — quote the site fees up front every time. Has a rescue greyhound. Not interested in the busy end of the park; came in specifically because a friend said the woodland pitches are quiet.
Notes on this enquiry: Cash buyer. Wants to be in before the autumn.

## The caravan
CVN-318 (ref CVN-318)
Tucked into the treeline. The woodland pitches are the quietest on site.
Location: Woodland — plot 61
Price: £28,500

Attributes:


## Why it matched (0%)
Satisfied:
- (none recorded)

Not satisfied:
- (nothing missed)

## What to write
Lean on the salesperson's notes — that's the whole point. If they mention the customer likes quiet evenings, write about the evenings. If they have three children, write about the space. Connect specific features of this caravan to specific things you know about this customer. Generic praise for the caravan is worthless here; the customer can see it in the video.

Rules:
- Warm and direct, like a good salesperson who remembers the conversation. Not markety.
- British English. No exclamation marks. No "nestled", no "boasts", no "your dream caravan".
- Never claim a feature that isn't in the attributes above.
- If something they wanted is missing, either don't mention it or be straight about it. Do not paper over it.
- Headline: under 60 characters, uses their first name.
- Intro: 2–3 sentences.
- Bullets: 3–5, each one tying a real feature to something about this customer.
- Signoff: one sentence, signed off by Kirsty Nolan.

## Output
Reply with nothing but this JSON object:

{
  "headline": "...",
  "intro": "...",
  "bullets": ["...", "...", "..."],
  "signoff": "..."
}

Page copy

WHAT THEY READ

Who has watched it

0 VIEWS · 0 DEVICES · 0 FINISHED

Ray Tolhurst v0043x8j960 views0 devices0% watchednot opened

Forwarded links are minted by the share button on the page itself, so passing it round the family shows up as a tree rather than a guess. Repeat views from one device are counted, but not double-counted as people.

What plays on the page

This page plays the single 12-second walkthrough of ABI Ambleside 2019, with no narration. Assemble a cut to replace it with stock clips picked for this customer and narrated for them.

Context

Opportunity: 2-bed woodland, tight budget, dog friendly
Caravan: ABI Ambleside 2019
Contact: Ray Tolhurst

Written for

This copy describes where the caravan stands now.